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100 Ideas that Changed Advertising

Author: Veksner Simon

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Peter Hyde

The book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of brandin g, to the creative revolutions of the 1960s and the digital age.

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Paperback, English, Laurence King, 2015, New

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100 Ideas that Changed Advertising

100 Ideas that Changed Advertising

Peter Hyde

The book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of brandin g, to the creative revolutions of the 1960s and the digital age.

Write a review